BSkyB claims to reach almost half of UK households

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BSkyB has continued on its growth path with a £37.3m pre-tax profit in the first three months of the year, far better than the £2.7m it made in the previous quarter.
The company is now claiming to reach almost half of all UK households, with 48% penetration, and the stock markets have reacted well to the results, with Sky's share price rising 1.25% to 686.6p by mid-afternoon in London.
By the end of March there were 6.7m household subscribing to its direct-to-home service in the UK and Ireland, 150,000 more than at the beginning of the year. Sky is hoping to reach 7m subscribers by the end of the year. On top of that it has some 4.7m households connected via cable and digital terrestrial TV.
The churn rate fell slightly to 9.3% in the latest period, while the average annual revenue per user rose from £351 to £364 over the quarter.
Tony Ball, CEO of BSkyB, pointed to growth in subscriber numbers and revenues and described it as 'another strong set of results'. He said the company was well placed to hit all of its targets.
Total revenues for the quarter climbed almost 2% to £819.2m, with Sky Active revenues contributing £74m and SkyBet revenues coming in at £72m. Advertising revenues were £204m.
 
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