Coca-Cola & Sky Digital



Coca-Cola is launching an iTV campaign on Sky Digital to encourage viewers to register for its 'Txt for Music' promotion, a reward scheme offering participants CDs and tickets to concerts. Sky Digital viewers are asked to enter codes from packs of Coke on the Web site. In return they receive music credits, which can be exchanged for CDs. To register for the promotion, viewers have to hit the red button on their remote control to enter the dedicated Coca Cola 'Txt for Music' area, which has been built and hosted by Sky Interactive.