While the rush to download Firefox 3 on 'Download Day' yesterday led to the inevitable crashing of Mozilla's servers, with spreadfirefox.com crashing shortly after 1pm Eastern Standard Time yesterday.
However, minor hitches aside, it's clear from the download counter that the word of mouth recommendations are clearly taking Firefox 3 beyond the tech-savvy internet user market to the casual, mass market user.
Firefox 3.0 boasts faster download speeds and far easier management of file downloading.
In addition to this, it claims notably better stability, and - perhaps the biggest selling point - the 'awesome bar' - an innovative address bar that guesses which site you want to visit based on your browsing history.
TechRadar will be bringing you further news from the not-for-profit Mozilla Foundation, later in the day, as we expect to hear back from the company shortly to find out more about it's longer term goals with Firefox 3.