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Ding Dang Doo
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Carphone Warehouse is this week poised to unveil a "free" internet broadband service as part of its drive to diversify away from its mobile phone retailing roots.
The company, headed by Charles Dunstone, is expected to offer free initial subscriptions for the service, with subsequent rates as low as £4.99 per month.
Standard industry broadband rates are about £14.99 per month and competitors argue that the discounted rates are unsustainable.
The move would trigger a price war with broadband providers such as NTL, with nearly three million UK subscribers.
Details are expected tomorrow, when Carphone issues a quarterly trading update.
The company declined to comment yesterday. A spokesman said: "It is no secret that we are going to make a significant investment in broadband in 2006.
"However, we have never actually given details and it is all speculation at this stage."
Carphone Warehouse is spending £60m installing its own broadband equipment in up to 1,000 BT exchanges.
The move, known as local-loop unbundling, will give the company greater control over the speed and price of broadband services offered.
Source: Scotsman
The company, headed by Charles Dunstone, is expected to offer free initial subscriptions for the service, with subsequent rates as low as £4.99 per month.
Standard industry broadband rates are about £14.99 per month and competitors argue that the discounted rates are unsustainable.
The move would trigger a price war with broadband providers such as NTL, with nearly three million UK subscribers.
Details are expected tomorrow, when Carphone issues a quarterly trading update.
The company declined to comment yesterday. A spokesman said: "It is no secret that we are going to make a significant investment in broadband in 2006.
"However, we have never actually given details and it is all speculation at this stage."
Carphone Warehouse is spending £60m installing its own broadband equipment in up to 1,000 BT exchanges.
The move, known as local-loop unbundling, will give the company greater control over the speed and price of broadband services offered.
Source: Scotsman