N
net1
Guest
The number of homes connected to UK DTTV service Freeview has almost doubled since October. Some 1.51 million homes received digital terrestrial at the start of July, compared with 763,000 nine months earlier according to the Institute of Practitioners in Advertising.
Digital viewers are forsaking cable TV - only 2.16 million homes were connected at the start of this month, down from a high of 2.52 million at the start of the year.
In contrast, the number of digital satellite subscribers numbers is increasing, with 6.47 million homes signed up at the beginning of July. Digital viewing now accounts for 40 per cent of homes in the UK, up from 36.2 per cent this time last year.
Digital viewers are forsaking cable TV - only 2.16 million homes were connected at the start of this month, down from a high of 2.52 million at the start of the year.
In contrast, the number of digital satellite subscribers numbers is increasing, with 6.47 million homes signed up at the beginning of July. Digital viewing now accounts for 40 per cent of homes in the UK, up from 36.2 per cent this time last year.
