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Freeview, the digital terrestrial broadcaster backed by the BBC, Crown Castle International and BSkyB, is set to announce it had breached its three million household target. Executives believe the demand will rise by a third this year, nearing a penetration of four million, second only to BSkyB in digital services. With this rapid growth Freeview, has overtaken cable services to become the second-largest platform for multi-channel television. However, Freeview has yet to break even. Maiden financial figures at DTV Services, the trading company for Freeview, show an operating loss of £14,000 (E19,600) on turnover of £2.68 million (E3.75 million) in the 15-month period to August 31.