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This week HBO launches HBO On Broadband, a service that allows subscribers to stream HBO online and temporarily download titles on-demand. The service will be offered initially as a free add-on for Time Warner Cable subscribers in the mid West. Time Warner has 576,000 subscribers -- 365,000 of them digital -- in the Milwaukee area where HBO On Broadband is launching.
Initially available only to HBO subscribers, HBO On Demand offers a 700-kilobit-per-second live stream of HBO’s main feed. There’s also a rotating mix of theatrical titles and original programming -- some 400 total hours per month -- that users can download and keep on their hard drives for up to four weeks.
"This is part of our overall strategy of enhancing value for HBO subscribers by providing greater access to content," said HBO co-president Eric Kessler, who likened the launch to the company’s rollout of HBO On Demand in 2001.
The new service allows users to assemble and manage a library of downloads, as well as set parental controls, through a Microsoft Windows-based application. HBO is developing a separate Mac application and is looking at offering the service on Windows-based portable devices down the road.
Regards Satdude.
This week HBO launches HBO On Broadband, a service that allows subscribers to stream HBO online and temporarily download titles on-demand. The service will be offered initially as a free add-on for Time Warner Cable subscribers in the mid West. Time Warner has 576,000 subscribers -- 365,000 of them digital -- in the Milwaukee area where HBO On Broadband is launching.
Initially available only to HBO subscribers, HBO On Demand offers a 700-kilobit-per-second live stream of HBO’s main feed. There’s also a rotating mix of theatrical titles and original programming -- some 400 total hours per month -- that users can download and keep on their hard drives for up to four weeks.
"This is part of our overall strategy of enhancing value for HBO subscribers by providing greater access to content," said HBO co-president Eric Kessler, who likened the launch to the company’s rollout of HBO On Demand in 2001.
The new service allows users to assemble and manage a library of downloads, as well as set parental controls, through a Microsoft Windows-based application. HBO is developing a separate Mac application and is looking at offering the service on Windows-based portable devices down the road.
Regards Satdude.