Southcoast Television has applied for a digital license for the Irish region of Munster. The move is the first application under the Irish government's new policy of offering digital TV on a regional basis, after attempts to rollout a national DTT network failed to produce a bidder. Ireland is already heavily cabled in its urban areas, and subscribers can also sign up to UK-based DTH service Sky Digital. Southcoast currently has 10,000 multichannel subscribers to its analog relay system, and the company says that it plans to offer 60 channels on a new digital system. The new DTT system will cost Southcoast Euro6-8m ($7.4-9.8m) to roll out.