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ITV considers launch of ITV1+1


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ITV considers launch of ITV1+1

ITV is exploring whether it should launch a time-shifted version of its flagship channel. ITV executive chairman Michael Grade said the decision to launch ITV+1 might have to wait until the appointment of a sales and marketing director, "but it's obviously something we have to look at".

Last month Channel 4 became the first UK terrestrial channel to launch a time-shifted version of its main channel, offering viewers an exact replica of Channel 4's schedule delayed by one hour, on Freeview, Sky Digital and Virgin Media.

Channel 4 CEO Andy Duncan said the move was consistent with the broadcaster's "commitment to do everything appropriate to secure Channel 4's public service model longer term".

ITV already offers time-shifted versions of ITV2 and ITV3.

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