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Multikabel, the major network operator of North Holland, and Irdeto Access, have agreed Irdeto Access will supply its large-scale conditional access solution; Irdeto PIsys, and associated services. The deployment means that households in the area served by Multikabel can now simply pick up a starter kit and a digital receiver integrated with the Irdeto Access conditional access technology, from their local store.
Nico Rijkhoff, Marketing Manager at Multikabel: "We are very pleased with the agreement with Irdeto Access. Our customers will soon be among the first in the Netherlands to be able to buy a digital television kit over the counter, which they will be able to install easily and straight away. Together with Irdeto Access we shall be making it as easy as possible for consumers to buy digital television and use it from day one."
According to Irdeto Access CEO Graham Kill, this new form of digital television offering - the horizontal market model - could become the standard in a large part of Europe: "We are confident that the co-operation with Multikabel, as a supplier of television services in North Holland, will benefit both consumers and our two companies. The combined digital TV package offered by Multikabel and Irdeto Access reflects the practical and flexible approach both companies aim to achieve. We are therefore pleased to be able to jointly provide television viewers in North Holland with advanced television technology."
Nico Rijkhoff, Marketing Manager at Multikabel: "We are very pleased with the agreement with Irdeto Access. Our customers will soon be among the first in the Netherlands to be able to buy a digital television kit over the counter, which they will be able to install easily and straight away. Together with Irdeto Access we shall be making it as easy as possible for consumers to buy digital television and use it from day one."
According to Irdeto Access CEO Graham Kill, this new form of digital television offering - the horizontal market model - could become the standard in a large part of Europe: "We are confident that the co-operation with Multikabel, as a supplier of television services in North Holland, will benefit both consumers and our two companies. The combined digital TV package offered by Multikabel and Irdeto Access reflects the practical and flexible approach both companies aim to achieve. We are therefore pleased to be able to jointly provide television viewers in North Holland with advanced television technology."