NDS and Rank launch bingo-style interactive channel



NDS has announced a joint venture with Rank, the leisure and entertainment group, to deploy a dedicated interactive games and betting channel, featuring bingo-style and other numbers games. 'Fancy a Flutter' will launch on BSkyB's Sky Active menus. The joint venture channel will offer a mixture of pay-to-play and play-for-fun interactive games. The four launch games are Bingo-Keno, Madcap Keno, Roll 'em and Fruit Frenzy, based on existing titles on the Rank.com website. Fancy a Flutter viewers, who must be over the age of 18, can register either on the channel or online. The emphasis of the games is on fun and reward, available 24 hours a day................