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Leading internet retailer Kitbag Ltd. has signed a multi-year agreement with Formula One Administration Ltd. to operate the F1 Store™ merchandise business at Formula1.com. The new service, which will launch in the spring of 2008, will be designed, developed and managed by Kitbag. It will build on the foundations laid by the current microsite and benefit from Kitbag's considerable expertise in this field. It will stock a broad range of official products including Formula One™ team merchandise.
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Leading internet retailer Kitbag Ltd. has signed a multi-year agreement with Formula One Administration Ltd. to operate the F1 Store™ merchandise business at Formula1.com. The new service, which will launch in the spring of 2008, will be designed, developed and managed by Kitbag. It will build on the foundations laid by the current microsite and benefit from Kitbag's considerable expertise in this field. It will stock a broad range of official products including Formula One™ team merchandise.
More...