New 'Free2Play' channel to launch Friday

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Channel 53 on Freeview, which mysteriously appeared on the lineup available to digital terrestrial TV set-top-boxes on Tuesday, has been renamed 'Free2Play' today.

Sources have indicated that the channel, which is currently transmitting a placeholder MHEG screen informing viewers of a launch "soon", could begin full operations as early as tomorrow, Friday May 23.

The channel is apparently operated by MIETV Ltd, Moving Image Enhanced Television. MIETV, according to the company's website, is in the process of "delivering custom built games and enhanced applications for a number of UK broadcasters."
 
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