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ITV will launch a third channel before the end of this year, its new chief executive Charles Allen announced today.
The move follows the success of ITV2. Allen said that ITV3 will be targeted at an older audience with an appetite for drama.
The merger of Carlton and Granada, which will be completed on Monday, means the new ITV company has access to a large library of programmes and films.
The move follows the success of ITV2. Allen said that ITV3 will be targeted at an older audience with an appetite for drama.
The merger of Carlton and Granada, which will be completed on Monday, means the new ITV company has access to a large library of programmes and films.
