Yip I think you are right, I hope for economic reasons someone does take it up. as we have said many times before that bloody Murdoch chap can not rule the world, Lex Luther tried!!!
If the right team can purchase the license and provide good value entertainment (chaps running around in silky shorts snogging each other just for scoring a goal, aint) I think it can work a total package for circa £25 per month would do the trick. Now where can I get my hands on 150 mill just for starters!!!