Poor start for Sky's music channels



Sky's three brand new music channels are limping behind in terms of audience share amongst music channels. According to BARB figures, pop channel Flaunt performed the best with 0.2% daily reach (1.3% weekly reach). The Amp has come second place with a 0.2% daily reach (1.0% weekly reach) and Scuzz took third place with a 0.1% daily reach (0.8% weekly reach). However, Sky are hoping the figures will improve over the next few weeks as they only take into account the first three days of the channels launch during Easter.