launches on DTTV



#1, the interactive TV shopping channel and sister to Ôbid-up TV' has launched on Digital Terrestrial Television. In a deal agreed with UK's Channel 4, the station is now available on Freeview channel 24 to an additional 2.2 million homes in the UK.

The deal means that Ô' is now available to over 12 million homes in the UK, it is already available on the Skydigital, ntl:home and Telewest Broadband.

It claims to achieve weekly revenue in excess of £3 million (E4.2 million) and is also watched by up to 388,000 viewers every day and have over a quarter of a million active customers.