Reality TV launches new channel for women



UK-based Zone Vision, the company behind Reality TV, is planning to launch a new factual channel aimed at women. The new channel, targeting women aged 18 to 49, is planned to be launched on BSkyB in the UK in the autumn and later it will be rolled out to the rest of Europe.

"The launch marks the first step in the company's new, aggressive expansion strategy that will include the roll out of Reality Life throughout Europe, as well as the development and launch of several new channels in the territory," Zone Vision president Chris Wronski said.

"By utilising both the equity we have built in Reality TV and our programming library of over 7,500 hours of series, specials and movie titles, we intend to launch the next phase of our channel development strategy."

The company is also developing VOD movie services for the US and Europe.

In addition to the Reality Life channel, Zone Vision plans to roll out several new thematic channels over the next two years.