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Satellite v Cable and Mr Murdoch...
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<blockquote data-quote="gameboy" data-source="post: 146487" data-attributes="member: 177511"><p>Interesting article on Satellite v Cable and the rest...</p><p></p><p><a href="http://www.businessweek.com/magazine/content/05_49/b3962090.htm" target="_blank">http://www.businessweek.com/magazine/content/05_49/b3962090.htm</a></p><p></p><p>"<strong>RESHAPED LANDSCAPE</strong> </p><p>The problem at the heart of DIRECTV's model is that it can't yet offer the two-way technologies that are so hot now - from Voice over Internet Protocol to VOD. Satellite's one-way feed can send shows to TVs, but there's no path back to the satellite, making its pay-per-view offerings much less popular since they start at scheduled times. Plus, cable is a more attractive platform for ads because it can target spots to specific neighborhoods. "Last year satellite had all the advantages. Now cable has attacked them on just about every one."</p></blockquote><p></p>
[QUOTE="gameboy, post: 146487, member: 177511"] Interesting article on Satellite v Cable and the rest... [url]http://www.businessweek.com/magazine/content/05_49/b3962090.htm[/url] "[B]RESHAPED LANDSCAPE[/B] The problem at the heart of DIRECTV's model is that it can't yet offer the two-way technologies that are so hot now - from Voice over Internet Protocol to VOD. Satellite's one-way feed can send shows to TVs, but there's no path back to the satellite, making its pay-per-view offerings much less popular since they start at scheduled times. Plus, cable is a more attractive platform for ads because it can target spots to specific neighborhoods. "Last year satellite had all the advantages. Now cable has attacked them on just about every one." [/QUOTE]
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