SKY DIGITAL v FREEVIEW

[gameboy]

There aren't many people who have bet against BSkyB and won!

SKY DIGITAL v FREEVIEW

SKY DIGITAL PENETRATION

Period....................Households
July-Sept 2003.........7.0m
Oct-Dec 2003...........7.2m
Jan-Mar 2004...........7.3m
Apr-Jun 2004............7.4m
July-Sept 2004..........7.4m

Source: BSkyB


SKY DIGITAL PROJECTED PENETRATION

Period....................Households
Year end 2005.........8.0m
Year end 2010.........10.0m

Source: BSkyB


FREEVIEW PENETRATION

Period.............Households
Oct 2002.........0.9m
Mar 2003.........1.4m
Dec 2003.........2.4m
Jun 2004..........4.0m
Oct 2004..........4.4m

Source: BBC estimates based on sales


FREEVIEW PROJECTED PENETRATION

Period....................Households
Year end 2005.........5.6m
Year end 2008.........6.9m

Source: Mediatiqu

 

[jimbo]

Doesn't actually say one or the other. I wonder if ppl have both Sky digital and freeview.

I have.

 

[Milkybarkid]

I have Sky for FTA and Freeview as well. I don't sub to anything. Both have points for and against.

 

[loftyj]

Let put it a different way.
Sky from base of 7.4m expect to reach 10m in 6 years, increase 2.6m (2.6/6) =0.433m per year
Freeview from base of 0m expect to reach 6.9m in 7 years, increase 6.9m (6.9/7) = 0.986m per year.

Know the STB I would sooner be selling.