For those that didn't see it, it was a pregnant woman who was selling the right for anyone/company who paid the closed to $1,500,00 to name her baby for life, advertising reasons.
Just imagine... Pedigree chum. Poor child. Not surprised it was removed, must have been a lot of complaints.
edit: When I saw it there was actually a bid for the $1.5 mill. Must have been a piss taker.