Tablet Views of iPlayer on the Rise

Rachel_Sandford

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The BBC just announced the stats for its catch-up service, iPlayer. The overall number of requests for the service was 153 million for the month of September, down by two million compared to August. According to the report, 65% of the requests made in September were done through the computer, down by six points when compared to September of 2010.

The decrease in computer requests is likely due to the increase in requests from tablets as well as 'other devices,' namely Blu-Ray, BT Vision, Freesat, Freeview, Virgin Media TiVo and internet radio. Tablet views made up 3% of the 153m requests in September 2011. That's around 4.6 million requests made via tablets alone, a 15% increase. The 'other devices' accounted for 6% of the usage, while game consoles took 5%.

It is predicted that requests coming in from tablets and consoles are likely to grow, especially after the Christmas shopping season and because iPlayer is coming to Xbox Live.

Despite the millions of requests, the usage of iPlayer has somewhat hit a plateau. Its highest number of requests was achieved in January of this year, at 162 million.
 
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