Slope on the terrestrial signal is used to assure that the higher frequencies which attenuate more over long cable runs, arrive at the consumer outlet at roughly the same signal strength as lower ones. The idea is that you set higher frequencies at a higher launch strength and check with a meter on the furthest points to set the correct figure.
Having said that, with digital signals, it doesn't seem to be quite so critical nowadays, as long as the consumer is receiving somewhere between 45db and 60db on all multiplexes their reception should be solid, this is of course assuming that the signal is of acceptable quality in the first place. In fact with current transmissions, signal strengths below 40db can still offer troublefree reception, but best to keep above 42db as a minimum and in the 50s for good measure.