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Virgin 1 to offer 'proper telly'

Satdude

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#1
Virgin 1 to offer 'proper telly'

Virgin Media Television is aiming to position its new entertainment channel as a destination for "proper telly" in its launch advertising campaign.

The ad campaign, which breaks on Friday, aims to promote the launch of Virgin 1 on satellite, cable and Freeview on Monday night.

The campaign will use a broad mix of TV, press, national newspaper, online and cinema advertising to highlight the kind of programming the general entertainment channel is offering in its first month's schedule.

The 40-second TV and cinema ad features clips of shows such as The Riches, starring Minnie Driver and Eddie Izzard; The Sarah Connor Chronicles; Boston Legal and The Unit.

The ad is interspersed with statements such as "No soaps", "No makeovers" and "No nonsense", which aim to create a brand identity for the channel.

The TV ad, which will run on channels including ITV2, ITV3, ITV4, E4, More4, Film4 and Five US, ends with the strapline "proper telly".

However while VMTV has used TV to promote high-profile US shows, YouTube has been used to muster up interest in an altogether different type of show running on launch night called Penis Envy.

A clip about the one-hour documentary on "penis anxiety", which has been made by production company TwoFour Broadcast, has been posted on YouTube, promoting the fact it airs at 11pm on Monday night.

"We believe that Virgin 1 can speak for itself so our marketing campaign is designed to deliver a clear, no-nonsense idea of what the channel is all about and when it launches," said the VMTV head of marketing, Jon King.

Two week-long cinema campaigns are set to break on October 5 and October 19 and will air in every cinema in the UK before films including The Kingdom, The Heartbreak Kid and Stardust.

Press advertising will include full-page display ads in all national newspapers on Monday, followed by two weeks of programme-specific advertisements with highlights from the schedule.

Media planning and buying for the campaign has been handled by PHD Rocket. TV and cinema ads were created in-house with online and press creative developed by The Gallery.

Regards Satdude.
 

Yeshi

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#3
Mon 1st Oct
2100 Criminal Minds
2200 The Riches
2300 Penis Envy

Tues 2nd Oct
0000 Dog the Bounty Hunter
0030 Dog the Bounty Hunter
0100 World Cup Poker
0200 Ultimate Poker Challenge
0350 Takeshi's Castle
0440 Bullseye
0505 Bullseye
0530 Gadgets and Stuff
0600 Knight Rider
0700 Takeshi's Castle
0730 Takeshi's Castle
0800 The Fresh Prince of Bel Air
0830 The Fresh Prince of Bel Air
0900 Classic Who Wants to be a Millionaire
1000 Nothing to Declare
1030 Beach Patrol
1100 Street Crime UK Uncut
1130 Street Crime UK Uncut
1200 Cops on Camera
1300 Take it or Leave it
1400 Classic Who Wants to be a Millionaire
1500 Star Trek: Deep Space Nine
1600 Knight Rider
1700 Fresh Prince of Bel Air
1730 Fresh Prince of Bel Air
1800 Take it or Leave it
1900 Cops on Camera
2000 Star Trek: Deep Space Nine
2100 Film To be announced
2300 Sexcetera
0000 TBA





For a telly linup which uses Fresh prince as in direct battle to the simpsons is poor.. plenty of UKtv and Bravo programs aswell :(
 

dasteelman

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#4
and that is their offer of "proper telly"?

looks like a poor mans ukgold to me
 

jimbo

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#5
There's so much rubbish on 'telly' these days it doesn't matter how the providers massage it ..... it still comes out as rubbish.U-zzz
 

chucklebezza

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#6
'Classic who wants to be a millionaire' Proper telly???
 

dasteelman

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#7
out of all the commericial gen entertainment channels.....i reckon E4 and sky one come out with some half decent produced stuff
 

Yeshi

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#8
it looks like a kids put the linup together... i mean

1100 Street Crime UK Uncut
1130 Street Crime UK Uncut


Uncut in the morning?? Next it will be Jenna Jameson at 10am :-rofl