Satdude
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Virgin backtracks over Five put-down
Virgin Media has clarified its position on the popularity of its video-on-demand service, arguing it has a bigger audience than Channel Five, but only on its own cable TV network.
Virgin Media's chief executive of content Malcolm Wall claimed at a conference yesterday that the 30m "views" of content from its VOD service in October "put it past" Five's consolidated viewing for October.
However, Virgin today clarified Wall's statement, saying that "Virgin Media's active VoD users watch more of hours of these programmes than watch Channel Five on our platform".
Virgin's VoD offering counts a view as anything from a brief clip of only a few seconds, to a music video to a full TV programme.
In addition, only a proportion of about 3.5 million subscribers to Virgin Media's cable TV service actually use the VoD offering.
Five argues, with justification, that the comparison is problematic at best.
The broadcaster's own research shows that in October, the month that Wall referred to at yesterday's conference, it reached an overall audience of 37.8 million viewers, who watched for an average of 55 minutes.
In digital cable homes Five's monthly reach for October was 5.8 million viewers, each of whom viewed the channel for an average of 54 minutes.
Regards Satdude.
Virgin Media has clarified its position on the popularity of its video-on-demand service, arguing it has a bigger audience than Channel Five, but only on its own cable TV network.
Virgin Media's chief executive of content Malcolm Wall claimed at a conference yesterday that the 30m "views" of content from its VOD service in October "put it past" Five's consolidated viewing for October.
However, Virgin today clarified Wall's statement, saying that "Virgin Media's active VoD users watch more of hours of these programmes than watch Channel Five on our platform".
Virgin's VoD offering counts a view as anything from a brief clip of only a few seconds, to a music video to a full TV programme.
In addition, only a proportion of about 3.5 million subscribers to Virgin Media's cable TV service actually use the VoD offering.
Five argues, with justification, that the comparison is problematic at best.
The broadcaster's own research shows that in October, the month that Wall referred to at yesterday's conference, it reached an overall audience of 37.8 million viewers, who watched for an average of 55 minutes.
In digital cable homes Five's monthly reach for October was 5.8 million viewers, each of whom viewed the channel for an average of 54 minutes.
Regards Satdude.