Warner begins online on-demand service

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Warner Bros has unveiled an online site that delivers anarchive of on-demand shows from its television back catalogue.

Launched as a private Beta, TheWB.com allows users to watchshows such as Buffy The Vampire Slayer, Friends and Smallville as and when theywant. That is if you’re based in the US.

This comes after Warner Bros started adding on-demand moviecontent to various download services such as: Amazon Unibox, iTunes,Cinemanow, Vudu, Xbox 360 and on a variety of cable channels.

The films currently available on demand include: MichaelClayton, Harry Potter And The Order Of The Phoenix and The Assassination OfJesse James.

Web-only

As well as offering famous shows for perusal, the site willalso host web-only content. This will include a new web show created by Charlie’sAngels director McG, the online mystery dramaSorority Forever.

Aiming at the 18-34 audience,the site also offers a variety of new features such as an editing app, WBlender, that allows you to create your own TV mashups. There’sno word however if you can upload your ‘viral’ work to YouTube and the like asthat, in theory, would still be piracy.

Speaking to the Guardian, aspokesperson for Warner Bros UKsaid that the company has no plans to launch the site in the UK, leavinganother on-demand shaped hole for Brits everywhere.



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