Weapon7 launches tailor ads for iTV



Weapon7, an independent creative company focusing on iTV, is launching this week the Nissan 350Z interactive adverts as the first ever TV campaign that is tailored to the programme in which it appears.
Using the red-button trigger 'call to action', Weapon7 has created straplines that reflect the content of the broadcast programming in which the commercials are placed. For example adverts placed around sports content, such as rugby and football, carry the strapline 'For an award winning sports performance'. Those around Drama read, 'Love, lust, desire obsession'. There are a three different content specific straplines in total.

Nissan was the first car manufacturer to use iTV and this will be Nissan's fifth iTV campaign.