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:: Asian community portal redhotcurry.com has joined forces with the digital media sales agency Ad 2 One. The deal will see Ad 2 One sell the Web site's online advertising inventory. The portal, which launched in November 2001 is aimed at the UK's South Asian population of about 2.3m individuals and generates more than 100,000 page impressions per month.
: : London-based pay-per-click advertising network Espotting has won several new deals with European search firms, Mamma.com and Euroseek. The deal with Mamma.com is pan-European and will see the search engine deploy Espotting results to its European user base. A separate deal with European-focused search engine Euroseek, will see Espotting search results and targeted content integrated across all channels and directories in Euroseek's eight European countries and languages.
:: Mobile services provider iTouch has signed a licensing agreement with MSN that will help it expand further into the Asian market. The two companies will work together to provide new mobile applications and services to consumers. iTouch will be responsible for the delivery of these services and MSN will take care of marketing and promotion.
:: Walkers has joined forces with 12snap to launch a massive SMS-based promotion that's offering crisp eaters the chance to win a range of prizes, including direct text credits. The snack food company has earmarked a whopping £42m for its prize package, which will consist of TVs, DVDs, picture messaging phones and PS2s. Consumers are invited to enter via text message or through a dedicated Web site, after they've discovered the 'TXT2WIN' code on a crisp packet. Entrants will be informed by return text if they've won a prize, which may be either a 50p or £5 text credit, which is compatible across all UK networks and applies to contract and pre-pay mobile users.
:: Mobiles are to be banned from swimming pools across Australia amid fears that camera phones are being misused. The ban will affect more than 300 gyms, pools and sports centres across the country run by the YMCAs of Australia. The decision comes as a proactive response to a potential problem, according to the chief executive of YMCAs of Australia Bob Nicholson.
:: Lastminute.com has joined forces with Sky Digital to provide its travel and entertainment ticket services to shoppers using interactive TV. The alliance means that sky viewers will be able to access lastminute.com's array of travel packages, theatre tickets, restaurant deals and a varied cornucopia of other cut price offers simply by pressing the red button on their remote control.
: : London-based pay-per-click advertising network Espotting has won several new deals with European search firms, Mamma.com and Euroseek. The deal with Mamma.com is pan-European and will see the search engine deploy Espotting results to its European user base. A separate deal with European-focused search engine Euroseek, will see Espotting search results and targeted content integrated across all channels and directories in Euroseek's eight European countries and languages.
:: Mobile services provider iTouch has signed a licensing agreement with MSN that will help it expand further into the Asian market. The two companies will work together to provide new mobile applications and services to consumers. iTouch will be responsible for the delivery of these services and MSN will take care of marketing and promotion.
:: Walkers has joined forces with 12snap to launch a massive SMS-based promotion that's offering crisp eaters the chance to win a range of prizes, including direct text credits. The snack food company has earmarked a whopping £42m for its prize package, which will consist of TVs, DVDs, picture messaging phones and PS2s. Consumers are invited to enter via text message or through a dedicated Web site, after they've discovered the 'TXT2WIN' code on a crisp packet. Entrants will be informed by return text if they've won a prize, which may be either a 50p or £5 text credit, which is compatible across all UK networks and applies to contract and pre-pay mobile users.
:: Mobiles are to be banned from swimming pools across Australia amid fears that camera phones are being misused. The ban will affect more than 300 gyms, pools and sports centres across the country run by the YMCAs of Australia. The decision comes as a proactive response to a potential problem, according to the chief executive of YMCAs of Australia Bob Nicholson.
:: Lastminute.com has joined forces with Sky Digital to provide its travel and entertainment ticket services to shoppers using interactive TV. The alliance means that sky viewers will be able to access lastminute.com's array of travel packages, theatre tickets, restaurant deals and a varied cornucopia of other cut price offers simply by pressing the red button on their remote control.