A new TV channel dedicated to commercial breaks is about to be launched on the UK's SkyDigital platform. The channel, run by Zip Television, will initially be accessed via Sky Active and will feature mainly interactive ads enabling viewers to buy goods and services from their armchairs. The concept is an extension of home shopping channels. Andrew Howells, a managing partner in Zip, said it would at first be a "virtual channel" that could be accessed by Sky Digital viewers via the red button on their remote controls. "In time, we'd hope to be able to give viewers somewhere where they could access all the Budweiser ads there have ever been, which is something I'm sure a lot of people would like," he said.
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