In Pakistan, cricket is by far the most popular sport. On Paksat 38.2°E C-band, channels such as PTV Sports, Geo Super, and A Sports already cover most of the major cricket content.
As for the Ku-band, it is mostly limited to occasional sports feeds rather than dedicated, proper sports channels. There are no major sports channels available there for regular viewers.
That is a separate issue, though. We certainly need more quality sports channels, but unfortunately, it seems that there is very little attention given to the needs of Pakistani viewers.