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New Channel 4 station on the cards?

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Channel 4 is considering launching a new free-to-air digital television channel aimed at older viewers to capitalise on the success of Freeview, the TV platform backed by the BBC and BSkyB. C4, which already operates pay-TV channels E4 and FilmFour, is examining the possibility of launching a channel called G4. It is understood the new channel would be aimed at the typical Frasier viewer, whereas the E4 entertainment channel is largely aimed at viewers of the US sitcom's youth-orientated stablemate, Friends